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they Key to Unlocking Dreams and Finding Freedom: Setting Identity Based Goals



Identity based goals are not just about what you want to achieve, but who you want to be.” - James Clear


Have you ever set a goal and felt like a failure when you didn't achieve it? I know I have. For years, I struggled with setting and reaching goals, whether it was losing weight, making money, or finding happiness. But then I discovered a simple mindset shift that changed goal setting for me: identity-based goals. Today, I'll share how identity-based goals helped me transform my entire process of goal setting and how you can use them to achieve your own dreams.


I used to dread goal setting because it usually ended in disappointment. If I aimed to lose 15 pounds and only lost 10, or if I worked hard to make $5,000 in a month but fell short, I felt like a failure. Traditional goal setting often felt like a recipe for frustration and self-criticism.


Then, I discovered identity-based goals. Instead of focusing solely on what I wanted to achieve, I began to focus on who I wanted to be. This shift in mindset made all the difference. Identity-based goals are about building the identity that aligns with your vision. It's about becoming the person who naturally achieves the things you desire. By focusing on being rather than doing, I was able to overcome setbacks, embrace challenges, and celebrate progress along the way.


I realized that my constant need to be right was holding me back from learning, growing, and truly achieving my dreams. Letting go of my ego allowed me to embrace uncertainty, seek out mentorship, and dive into new experiences. Through this process, I developed the Playbook to Freedom and found a renewed sense of purpose and fulfillment.


By shifting my focus from external validation to internal growth, I discovered a path to happiness, success, and the freedom to be my true self.



Here are some steps I've used, hopefully they will help you as well!

  1. Define Your Vision: Get clear on who you want to be and what kind of life you want to live. What values, passions, and dreams define you?

  2. Choose Your Identity: Select an identity that resonates with your vision. A few examples might include:

  • Lifelong learner

  • Creative entrepreneur

  • Mindful leader

  • Compassionate friend

  • Health-conscious athlete

  • Financially savvy investor

  • Grateful and joyful individual

  1. Act Like Your Identity: Ask yourself, "What would someone with this identity do?" Then, embody those actions, habits, and mindsets every day.

  2. Make a list of things the 'ideal' person doesn't do. Avoid the things that you think don't fit into your new identity.

  3. Track Your Progress: Celebrate your wins and observe how your actions align with your chosen identity. This will reinforce your progress and motivation.

  4. Adjust as Needed: Identity-based goals are not rigid. They can evolve as you grow and your vision expands. Stay true to yourself and adjust as needed.


It's not a simple straightforward process. I've seen first hand that adopting a new identity isn't always easy. You might face challenges like:

  • Resistance from others: Not everyone will understand your journey. Surround yourself with supportive people who believe in your growth.

  • Self-doubt: Challenge negative beliefs and replace them with empowering affirmations.

  • Setbacks and challenges: View them as opportunities to learn and strengthen your resilience.


Are you ready to start living from your best self? Together, we can create a life of freedom, happiness, and limitless possibilities! Identity-based goals offer a powerful path to achieving your dreams and living a fulfilling life. By focusing on who you want to be, you can create lasting change, embrace challenges, and find joy in the journey. 

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